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The Salesforce Commerce Cloud - previously known as Demandware, until it was recently acquired by Salesforce - is used by major retailers, Adidas, Puma, Lacoste etc. But how good is this for your eCommerce business and we should prefer it. In this article, we will discuss the salesforce commerce cloud that will help you implement it in your business.
How does Salesforce Commerce Cloud work? Salesforce Commerce Cloud is a customizable, cloud-based software-as-a-service (SaaS) for eCommerce businesses. It offers unique features and functions which provides a highly optimized eCommerce experience. This platform offers eCommerce as a SaaS solution and businesses no longer have to manage a technical roadmap. It also keeps up to date on best practices for eCommerce. To provide the best features, Salesforce Commerce Cloud is continuously improving its features and functionality to keep up with e-commerce’s rapid evolution. Why is the Salesforce Commerce Cloud suitable for your business? With Salesforce Commerce Cloud, brands and retailers can get best-in-class B2C functionality in a single solution. A solution is a beneficial option for B2C retailers and consumer brands. The solution enables your organization to do what it does best. Top features of Salesforce Commerce Cloud Salesforce Commerce Cloud offers a variety of market-leading features which helps in business growth. Smooth upgrades It is a SaaS platform and many new features roll out in the background. These upgrades are available through an administration panel which requires no technician knowledge or expertise. Scalability As it is a cloud-based product, Salesforce Cloud can manage a huge demand and traffic variation without any proper planning. The platform scales silently in the background if demand spikes suddenly. Cloud Services It is a part of the Salesforce family, a variety of CRM and marketing SaaS services can integrate into the solution. Salesforce defines a product roadmap You may decide to adopt Salesforce Commerce Cloud's roadmap if you find it attractive. Additionally, it will free you up to utilize the solution's features and functions to grow the business of your site. What is the licensing model? Due to the platform's revenue-sharing model, the cost of using it is derived from OPEX budgets, so there is no significant upfront license fee. The solution limitations The revenue share model is most attractive to companies with high-profit margins on their products. The model is less appealing to high-volume, low-margin retailers and B2B firms where margins are tighter. If your company has non-standard or niche business models or customers,a SaaS solution may not be the best fit since the feature roadmap is mostly focused on features that would be appealing to B2C retailers. The roadmap won't fit your needs if your requirements don't reflect that. Support for Salesforce Commerce Cloud Salesforce Commerce Cloud was selected as a strategic technology partner by Inviqa to expand our portfolio of eCommerce solutions. Due to its technology partners including Magento Enterprise and Spryker, you can get access to the best technology and approach to meet the goals of your commercial project. Inviqa offers a full system integration services and you can get a business-driven activity roadmap. The services include initial platform selection and selection consultancy, solution design, and build - including creative design and implementation
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