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As we have entered into the new decade with 2020, every business organization belonging to every sector of the industry is looking forward to tapping new opportunities and reach new heights. Over time, businesses have become more diversified and have increased the level of customization in their services. This is because the demands of customers are increasing steadily and becoming more specific in the services they want to avail of. Also, the number of customers catered by an average organization is increasing over time. Owing to such situations, enterprises are finding themselves in a fix to carry on with business processes using traditional methodology. One of the most important activities performed by an organization is that of handling customer relationship management (CRM). An average business house may need to look after hundreds or thousands of customers on a daily basis. This, coupled with the fact that customers need personalized services makes it nearly impossible for the team to work using traditional and manual methodologies. As a solution to this problem, more and more businesses are switching to advanced and automated CRM software platforms, the most prominent of the lot being Salesforce. Since it was introduced more than twenty years ago, Salesforce has helped an array of businesses in handling their CRM activities. However, before getting into the details of the CRM platform and understanding its relevance in 2020, it is important to answer the fundamental question, “What is Salesforce CRM?” What is Salesforce CRM? Salesforce is a fully cloud-based Service-as-a-Software (SaaS) that helps organizations in handling their CRM activities. It allows the users to record, store, track, and process the seemingly complicated customer database of a business organization. Salesforce software uses its cloud technology to connect with its customers and partners for carrying out various business processes. The CRM platform ensures that the users are able to provide personalized services to their current and potential information by letting them process data pertaining to every single customer on an individual basis. With the help of Salesforce CRM, users can avail of a high degree of automation and efficiency. This relieves the marketing and sales team of an organization of the burden of carrying out their respective business process in a traditional manner. It also helps users save time and increase the overall productivity of the organization through its computerized accuracy. What Does Salesforce Do? Now that we have a clearer idea of what Salesforce CRM is, let us answer the question, “What does Salesforce do?” to understand its functionality. Salesforce helps you at all stages of your sales cycle, right from acquiring a lead to communicating with the customer for after-sale services. The Salesforce technology helps you in recording all necessary details about your current, past, or potential customers and storing them within your system in an organized manner. Salesforce stores specific details about your customers in information tablets called Salesforce objects, such as Leads, Accounts, Cases, opportunities, contacts, etc. These objects can be utilized for obtaining customer information whenever needed and for tracking the activities of specific customers/Accounts. By establishing suitable relationships between two or more Salesforce objects, users can undertake sales processes or obtain necessary reports. This is how Salesforce works in helping you customize your services based on the customers you cater to. What Is The Need For Salesforce In 2020? The need for a platform like Salesforce is only going to increase with time. In 2020, the need for personalization and advanced technology is at its peak. Businesses need to treat every customer as if they are the only ones catered by them. Also, after witnessing a global pandemic and realizing how fickle physical activities can get, there is also a need for high flexibility in every sector of the industry. Salesforce helps you in tackling the majority of the challenges 2020 has thrown or is likely to throw at business organizations. It provides an optimum level of business and process automation, helping users to provide personalized services according to specific customer requirements. Beings cloud-based platform, it also provides substantial flexibility in operation as your team members can use the platform at any time from any location. This flexibility is also increased by its seamless mobile customization. Moreover, every tool, platform, and application pertaining to Salesforce keeps updating according to the latest technological advancements. This makes is certain that Salesforce is here to stay and will help businesses sail into the new decade successfully. Now that we have understood the core functionality and relevance of the platform, let us understand the different Salesforce Clouds while answering the question, “What is Salesforce used for?” What Is Salesforce Used For? Salesforce CRM is used to perform an array of specific functions that are dedicated to streamlining the marketing and sales services of an organization. The CRM platform is essentially developed to provide ease of operation to the users while making sense of the complicated customer database. It also allows them to create extensive reports to help the management take key business decisions. The services provided by Salesforce software are divided into multiple offerings that can by different organizations (or the same company) for different purposes. These offerings are called Salesforce Clouds, each of which is comprised of a unique set of processes. This post first appeared on - https://ssalesforceimplementation.weebly.com/blog/what-is-salesforce-and-what-does-it-do-in-2020
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